Ras Mubarak has declared the Trans Africa Tourism and Unity Campaign a necessary and timely intervention, as the pan-African ...

As global tourism hits a record high, Africa saw an 8 percent rise in arrivals in 2025 to 81 million, with Morocco and ...

Morocco has cemented its position as Africa’s most visited destination for the second consecutive year.

Africa is not designed for rushed holidays or quick impressions. It is a continent that unfolds slowly, rewarding those who ...

Africa’s tourism sector is experiencing rapid growth driven by major investments in aviation, airport infrastructure, ...

Lesotho and the African Tourism Board have signed a landmark MoU to elevate the “Kingdom in the Sky” on the global tourism map. ATB Chairman Cuthbert Ncube emphasized the need for strengthened ...

What is luxury tourism and how prevalent is it in Africa? Luxury tourism aims to attract high-spending tourists to stay at premium resorts and lodges or visit exclusive attractions. It’s a strategy ...

Record numbers of visitors ventured on safari tours and nature park visits in Kenya and Tanzania during the 2025 December ...

The African economy has been promoted through luxury tourism as a strategic alternative to attract and stimulate high-income visitors. However, despite the revenue-generating potential, research shows ...

The opportunity allows businesses to exhibit alongside SA Tourism and fellow industry players on one of the world’s leading ...

From subtle cues to blatant acts of racism, discrimination from Africans to Africans in Africa is all too real. These are the kinds of stories you hear from people who are familiar with travelling ...