Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

Pilot program with OpenAI part of a broader effort to expand the retailer’s presence in AI-driven shopping tools ...

Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users ...

OpenAI has been teasing the introduction of ads for weeks. In a post on X in mid-January, OpenAI CEO Sam Altman announced the ...

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

In March, ad-marketing research company System1 debuted a new product called Test Your Audio that was billed as a tool to help advertisers determine the short- and long-term commercial impact of audio ...

Snap partnered with Disney on their new Sponsored Snaps ad placement test. McDonalds and Taco Bell are the two brands testing Promoted Places on the Snap Map. The two ad placements are currently in ...

“Use a chimpanzee,” one guy said gravely. “Put an Apple logo on all the t-shirts,” suggested another. Such insights formed the topline results of a focus group, in response to a storyboard for one of ...

Ads may start to appear for Free and Go users, but can be opted out of (with a caveat).