Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

The rise in service activities, increased digital marketing services, and the success of the work-from-home trend enable the Zacks Advertising and Marketing industry to counter the prevailing revenue ...

The Zacks Advertising and Marketing industry is anticipated to reach the pre-pandemic healthy levels with the surge in service activities. Industry players’ growth is expected to be driven by the rise ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. When brands need to better position their products and services, they ...

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry ...

The Australian Association of National Advertisers (AANA) today released its 2025 Member Value Report, showcasing a year ...

In a landmark transaction in July, Baton Rouge-headquartered Lamar Advertising Co. acquired Tempe, AZ-based Verde Outdoor using the first-ever UPREIT deal in the billboard industry. Rather than opting ...

He may have died in 1922, but Philadelphia retailer John Wanamaker’s much trafficked quote: “half the money I spend on advertising is wasted, the trouble is I don’t know which half” lives on 100 years ...

Tom Burrell’s journey began as a mailroom worker at Wade Advertising while studying at Roosevelt University in 1961. Despite facing racial barriers, Burrell became the agency’s first African American ...

Digital marketing is constantly changing. The next five years will be more than just change — they will be a complete transformation of how brands operate and what they stand for. From AR to employee ...