Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...