Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms ...

Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...

NEW YORK—As newer advertising formats become more popular on connected TV, IAB Tech Lab, a global digital advertising technical standards-setting body, has announced updates to its technical ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

The extraordinarily high concurrence of viewership with tentpole live streams complicates every aspect of content production and delivery, and ad insertion is especially hard to scale, according to ...

The framework complements the CoMP API by outlining business strategies for controlling automated access to content.— This story first appears at TheDesk.net, a premium source for original news and ...