What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

Bill Marczak, a senior researcher at the University of Toronto’s Citizen Lab, says the lab now has “concrete technical evidence” that government spyware has been delivered through ordinary online ...

An Israeli ad tech firm allegedly targeted Starlink users in over 100 countries, using online ad bidding that researchers say ...

Given cybersecurity incidents that exploit ad tech, and the unreliability of our own vendor lists, ad tech needs to evolve before we can blame Apple.

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

Researchers say that mercenary hackers laced ads with zero-click exploits that installed sophisticated malware on the devices of targeted individuals when they did nothing other than load a website or ...

NEW YORK, April 15, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads' Dynamic Traffic Engine, a new ...