The other day, Google AdWords and Analytics customers began reporting that they received an email from Google Analytics asking them to reestablish a link between their Analytics account and AdWords ...

After 18 years of building a suite of iconic advertising brands, Google has rebranded its ad and platform products to evolve with changes across the industry. On Wednesday, Google AdWords becomes ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...