The number of new advertising and marketing agencies seems to be growing by the day, which can lead to a misperception that ...

Against a backdrop of rapid technological development, workforce changes and culture-shifting conversations, the ad industry ...

At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story ...

Campaigns rarely fail in obvious ways. Most begin with a promising lift: Engagement is high, click-through rates spike, and the media plan is working as expected. But within a matter of days, the ...

GIGIL is the only Asian independent agency in the Top 10 of Campaign Brief Asia’s Most Awarded Agencies of 2025, securing its ...

Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

In a far-out pitch to land an ad industry job after graduation, four VCU Brandcenter students looked 120,000 feet up to get ...

Advertising agency giant Omnicom's $9 billion merger with fellow ad firm Interpublic Group officially got over the line last week. Now come the "synergies." Omnicom CEO John Wren said in media ...

The Ability Machine describes itself as a studio “powered by neurodiverse minds” that turns creativity “into both purpose and a paycheck for adults with varying abilities.” So far, Ability Machine has ...