The Hartford Civic Center arena marketed its naming rights with a value of $2 million a year. It will no longer be the XL Center

The downtown Hartford arena known for years as the XL Center has officially entered a new chapter. At a press event earlier this week, officials from PeoplesBank, Oak View Group and the Capital Region Development Authority joined Gov.

XL Center in Hartford will become the PeoplesBank Arena. The naming rights were announced during a news conference on Monday afternoon. The building was called the Civic Center when it opened in 1975.