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Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...
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Report: Tennessee-adidas deal includes multi-million dollar NIL component

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Why Josh Heupel is excited about Tennessee partnership with Adidas as 'flagship school'

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
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How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...

D1 College Football Program Eliminates Uniforms And Helmets To Raise Money For NIL

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they can raise for NIL funding. It's ...

West Coast recruiting roundup: NIL, revenue-sharing dominate national symposium for GMs, personnel directors

At a gathering of personnel directors, recruiting coordinators, general managers, scouts and analysts, two issues received more attention than any others.