TikTok recently banned search results for the popular weight-loss hashtag, citing a growing number of posts that violated community guidelines.

The social media company, owned by China’s ByteDance, faced considerable pressure from the European Union as the hashtag gained traction. TikTok, a platform where misinformation and dangerous rhetoric often spreads far and wide,

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter criticism about its effect on teen mental health.