I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we started."

In theory, all of the schools in the Power Four conferences will be working with the same cash pot, which hasn't been the case during the NIL era. "The great news for a program li

Starting July 1, athletic departments will be able to compensate athletes directly from their revenues. Here's how the settlement of House v. NCAA will impact NCAA Division I schools.

UConn’s Azzi Fudd Sends Message After NIL Announcement originally appeared on Athlon Sports. Less than three months removed from winning NCAA Tournament MOP and the UConn Huskies' 12th national title, guard Azzi Fudd took to Instagram on Wednesday to announce a new partnership as a brand ambassador for Paula’s Choice skincare.

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and volleyball.

College athletics is still operating in a pay-for-play model ... but only for a few more weeks. The transformative House settlement was approved Friday night.

We’re entering a new era of college football where colleges will now be able to pay players directly. And we’re looking at new scrutiny for so-called pay-to-play NIL deals. Michael Casagrande joins us to break down what the bombshell NCAA House settlement could mean for Alabama’s future.

Dan Le Batard and the Shipping Container lay out some of the further-reaching effects of NIL at the college sports level, examining how youth sports can be affected and players risk being turned into 'commodities'.

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL opportunities. Will other schools follow suit?

Texas Longhorns Top NIL Earners in 2025 originally appeared on Athlon Sports. The University of Texas is one of the most notable colleges in the country.