As Shein gains momentum, it may satisfy India's fashion consumers and also empower the country's fashion ecosystem.

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Reliance Retail launched ‘Shein India Fast Fashion’ an application to sell fashionware from China’s Shein on Saturday. The Shein brand came to India after almost five years, as it was banned in 2020 with other Chinese apps like Bytedance’s TikTok.

Shein India is now operated and managed by Isha Ambani-led Reliance Retail, which already runs the fashion e-commerce platform Ajio and offline outlets under Reliance Trends

Chinese fast-fashion brand Shein re-enters India after five years, partnering with Reliance Retail. The deal mandates local data storage, ensuring customer data security.

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on on security fears.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.