Halftime Show by Kendrick Lamar has plenty of prop bets available, but what will his first song be?  The Super Bowl is more than a game—it’s an event where every second is a chance to wager, from the opening kickoff to the final whistle.

On Wednesday, the entertainer and the NFL released the Kendrick Lamar Halftime Collection of merchandise. And these are going to not only look great but also will serve a great cause. The proceeds from the Kendrick Lamar Halftime Collection will go to the American Red Cross and will benefit those impacted by the California wildfires.