News

Ford’s Secret Weapon to Beat Tesla Is a $30,000 EV Truck

Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, ...

Ford following Ram's lead for its future electric trucks

Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, ...

Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable

Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more ...

Ford’s Answer to Cheap Chinese EVs Starts With a $30,000 Electric Pickup

The automaker said it would spend $2 billion to overhaul a Louisville, Ky., factory to build a new line of affordable, ...

Ford is developing a $30,000 midsized EV pickup

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

Ford’s New Truck Needs To Understand The EV Myths Permating Automaking

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another ...

$30K Ford EV truck due in 2027 with much-simpler production process

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford Offers Electric 2025 F-150 Lightning Lease Deals for August

Power up your work and life with the 2025 Ford F-150 Lightning. Find out how you can lease this electric truck for a low ...

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst ...