The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim City Manager Ted Dearing.

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Still, Dearing said the city needs to diversify its economy so Battle Creek isn't as reliant on cereal — even if it's a difficult pill to swallow.

The deal, which still needs approval from WK Kellogg Co.’s shareholders, is expected to close in the second half of the year.

Battle Creek, Michigan is known as Cereal City USA. It's the birthplace of the Kellogg's and Post breakfast cereal companies and an ideal family travel destination.

Kellogg’s has been the magic word in edible flakes for more than a century. The company’s roots — and Post’s, too — are in Battle Creek, where the National Cereal Festival is held, this ...

PHOTOS: Cereal Sale in Battle Creek returns, aims to provide support for local nonprofits There were many important guests who attended, including Tony the Tiger, Sugar Bear, and Mrs. Michigan 2025.