Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi run between 13 and 16 minutes of ads per hour.

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed,

Amazon Prime Video will now show 4 to 6 minutes of ads every hour. This sparked an online debate. Due to this, Social Media saw an influx of negative comments and hashtags like #BoycottPrime. If one prefers an ad-free experience,