Unless you’ve been OOO for the past 24 hours with your phone on DND mode, you’re probably aware that it’s Prime Day. And you likely know that this year the event is four days instead of two. The sheer volume of sales is enough to make your head spin, and the extended time window probably has you wondering if the deals are changing each day.

To keep it real, Amazon's TV deals during Prime Day have often been overshadowed by Best Buy or Walmart's competing sales. But things are much more heated in 2025. Amazon has brought a truly robust list of worthwhile TV deals to the table, making it a genuine competitor this year.

Welcome to the Strategist’s first liveblog! When we found out Amazon had extended Prime Day from two to four whole days this year, we decided it was time for us to try something different too. Because we understand that,

The best VR headset for most people is just $249 right now during Amazon's Prime Day shopping holiday.

Ding, dong! We're on the lookout for the best savings at Amazon's annual summer mega-sale, so you can lock down the very best prices for making your home safer and more secure.