It’s hardly surprising that there’s been a mixed response and, of course, while a million is a decent test sample, the amount of Alexa users is in the hundreds of millions.

When the company announced Alexa’s first major upgrade in February, it said that Alexa+ would be US-only for now before being ...

Even at this early stage, the difference between Alexa+ and the others is shaped by the territory Amazon is carving out.

Slowly but surely Amazon is signing up more users for Alexa+, the smarter version of its voice assistant which launched in ...

No one at The Verge has access yet, but Amazon spokesperson Eric Sveum tells me over a million people now do — up from “ ...

As early adopters gain access on select Echo devices, their feedback highlights both promising upgrades and divisive features — especially the new human-like voice. While some users enjoy more natural ...

Amazon's Alexa Plus reaches over one million users, showing tangible progress while Apple's Siri overhaul stalls, revealing ...

Panos Panay needs the more advanced Alexa+ assistant to be a hit. For 10 years, the product has struggled to evolve.

I don't want to overstate things but, between us, Alexa+ may be the Alexa you've been waiting for. Amazon unveiled its massive digital assistant overhaul, which makes the platform smarter ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

There’s good news for fans of Amazon’s Alexa devices. After recently being announced, Alexa+ is now available. Amazon’s latest iteration of its voice assistant, Alexa+ is powered by ...

Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping.