The day before Bad Bunny kicked off his blockbuster residency that’s expected to bring hundreds of millions of dollars to ...

Discover Puerto Rico, the island’s tourism promotion agency, says it’s expecting 600,000 visitors during the period – about ...

As Puerto Rico’s tourism economy hits new highs, a quiet movement is reshaping how and where visitors experience the island.

Bad Bunny’s global influence is proving a powerful force for Puerto Rico’s economy. As a native of the island, his deep cultural ties have inspired a wave of national pride—and international curiosity ...

A concert that moves markets, people The residency’s announcement on Jan. 13 triggered a spike in travel interest. According to data from ForwardKeys, international flight searches to Puerto Rico ...

Bad Bunny continues to be intentional when it comes to his art and homeland. His Puerto Rico residency is expected to ...

Bad Bunny kicks off his Puerto Rico residency Friday, with a 30-night concert series in San Juan that promises to supercharge the island’s economy. The ...

A huge surge in tourism to Puerto Rico this summer is being fueled by Bad Bunny’s decision to play 30 consecutive concerts on his home turf. The singer has sold more than 400,000 tickets to his ...

A recent study by the nonpartisan Center for a New Economy and the Graduate School of Planning of the University of Puerto Rico found that a 10% rise in the number of short-term rentals in a ...

As a scholar of Puerto Rican politics and place branding – and a native Puerto Rican – I think this case study raises interesting public policy questions: Who gets to brand Puerto Rico?