Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

Instagram is testing a limited-time monetization program called "Referrals" in the US.

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to ...

Once creators started posting on the platform, though, Instagram took that incentive away. At a creator and press event at Meta on Friday, Oct. 6, Instagram head Adam Mosseri opened it up for ...

Cash incentives, new tools ... rolled out new tools and platform updates aimed at making Facebook and Instagram more creator-friendly. This included: These changes were designed to make the ...

Interestingly, this isn’t really part of the Instagram culture — but perhaps doubling the amount of space could create incentives to do this. The new feature begins rolling out globally today.

Edits is positioned as a free, accessible alternative. To complement the launch, Instagram has rolled out additional creator incentives in recent months. These include high-value exclusivity deals for ...