A tech company whose boss was filmed hugging a colleague at a Coldplay concert has said a purported statement from him expressing remorse is fake.

The Coldplay frontman unintentionally captured the CEO allegedly cheating on his wife when the tech exec was seen showing PDA with his HR chief, Kristin Cabot.

Tech firm Astronomer was the subject of memes and misinformation after a video allegedly of its CEO and HR chief at a Coldplay concert went viral.

Coldplay's Kiss Cam may have exposed an affair between Astronomer CEO Andy Byron and Kristin Cabot, sparking online chatter and celebrity reactions

During the concert cameras pointed to a man with gray hair later identified as Astronomer CEO Andy Byron hugging a woman, later identified as Kristin Cabot, who is not his wife. Video of the moment, which was shared online,